Today’s technologies deliver valuable information to help business make informed decisions about marketing, customer service, staffing, security and more.
So what analytics work best for retailers and, more importantly, what can various departments within the business do with the information gathered by video analytics. Here are three of the most common analytic technologies and some ways retailers can use them to optimise their business.
This information is relevant to any retail store. The People Counting Helps Identify traffic movement throughout hours of operation.
The Heat Map accurately displays time spent by visitors in each locale. Increase your revenues by enhancing the store's layout to reflect shoppers' behaviour. You can innovate the product placement strategy, refine promotions and optimise check-out services by using heat map - visual information about customers' density and flow in the store.